Our Story

We're two besties obsessed with fashion and living life to the fullest in the heart of London. We’re always on the lookout for new trends and watts to express ourselves, and that’s how Charmed by Muse was born. 

It all started with us just having fun when we realised there wasn’t much out there that captured the vibrant and playful energy we were looking for, so we decided to create it ourselves. 

Charmed by Muse is more than just a brand, it’s a way to share our love for all things fun and fashionable with the world. We pour our hearts (and a sprinkle of London magic) into everything we design, hoping to inspire you to embrace and rock your own unique style! 

We can’t wait to see how you rock your Charmed by Muse and add a touch of your own magic to the world!

Love,